Evaluation - 4. What kind of media institution might distribute your media product and why?

After constructing my thriller sequence, I researched film institutions that might distribute my product. Institutions like, Dream works, Warner Brothers, Momentum, but the institution that best fitted my product was the low budget, British film institution, Film 4. Film 4 are a highly versatile film company who make a multitude of diverse films and are willing to run with ideas that are different and out of the ordinary. This institution fits the bill for my film as it would take on board the idea's of my film and be supportive and cooperative.

Film 4 (Film 4's ident in picture 17) are not a high budget institution, it is a low budget institution. This is appropriate for my video as it would not require much money for filming. This is beneficial as this would be highly profitable for both parties. However, there would be limitations to the low budget as myself, a film maker, would be restricted in my ideas as I wouldn't be able to come up with anything I wanted due to the restraint of money. Nonetheless, although Film 4 have the restrictions of money and a relatively limited release pattern, they manage to produce high quality movies through other means instead of financial (e.g. advertisements as they have their own channel.)

17.

Film4 distributes many different varieties of films, such as; comedy (four lions) and sci-fi thriller Attack the Block (picture 18). This suggests that this film institution have broad horizons in what they chose to make as they are willing to try a mixture of different genres as they are not bounded by any specific genre. This kind of media institution could help distribute my media product, as it is varied with its choice of films. This means they wouldn't dismiss the idea of making a film with a thriller as it's genre.

18.

In the build up to releasing the thriller film, there would be some advertisement needed to inform the target audience of a new film. Being with Film 4 I would be able to market my thriller in many specific ways. Film 4 are a well known film company and will to still have the finance to be able to display trailers of their new film to their audience through television advertisement and advertisement in the cinema. They have done this with very successful films like Slumdog Millionaire.I would target the audience (D&E) through selective advertisement which is when you only advertise on shows that you know would appeal to the target audience. For the male half of the audience I could advertise on sports channels like Sky Sports News (picture 19) and for the females I could advertise on E4 (picture 20) as it is entertainment television. With Film4's financial limitations I could advertise through posters too as it isn't too costly, in terms of marketing, and it means many people could see the thriller film advertised. Film4 also have their own website which would enable me to advertise my thriller film on their website and this would cost nothing. An advantage of being with Film4 is that they have their own television channel as shown by the symbol in picture 21. With the financial strains on the institution, this is a brilliant way to advertise as this will also cost nothing as it is also self-advertisement.

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21.

I followed the convention, mainly set by the psychological thriller Enduring Love, of putting the name of the film institution as the first title on the sequence as shown in picture 22b.

22a

This is a shot from the opening sequence of Enduring Love.

22b.